Former Sony president Shuhei Yoshida pokes fun at the company’s game policies at Tokyo Game Show 2026

Shuhei Yoshida and Adam Boyes recreate the famous PS4 game-sharing video at Tokyo Game Show 2026, poking fun at Sony's digital-only policy.

Max Xavier

September 18, 2026 at 03:23 PM · 1 min read

Former Sony President Shuhei Yoshida and Adam Boyes recreated the iconic game-sharing scene at Tokyo Game Show 2026, only without the physical media.

Shuhei Yoshida and Adam Boyes mocked the company’s new policy of only supporting digital games by recreating the old PlayStation commercial at Tokyo Game Show, which took place this week and was sponsored by Xbox. In 2013, Shuhei Yoshida, then president of Sony, and Adam Boyes, vice president of publisher and developer relations at Sony Computer Entertainment, appeared in a 30-second video for the PlayStation 4 called the Official PlayStation Used Game Instructional Video.

Sony has been receiving immense backlash after deciding it will no longer support physical media.

And, if this humble editor may give his opinion, a company that doesn’t understand the value of physical media doesn’t deserve to be in the market.

If you have never seen the video, it is right below.

Join the SavePoint community

News as soon as it’s out, daily roundups and gaming chat on Discord, Telegram and WhatsApp.

Max Xavier

Founder and editor in chief

Xavier has been gaming since 1992 and never stopped. Born in 1988, he grew up with a controller in hand: he has watched industry giants rise and fall and crossed countless worlds over more than three decades of play. Founder of SavePoint, he writes about releases, reviews and everything that moves the games industry.