Monster Energy at BGS to have Call of Duty: Modern Warfare 4 stations, an esports arena, Meet & Greets and exclusive giveaways

In partnership with Activision, the Monster Energy booth will feature the new title in the FPS game franchise, plus a tournament with prizes

Monster Energy will run many attractions over the four days of Brasil Game Show 2026. Besides naming the Monster Energy Arena, the event’s main esports stage, the energy drink brand will hold Meet & Greet sessions with ambassadors, have a store with exclusive giveaways and host 36 gaming stations where visitors can play “Call of Duty: Modern Warfare 4” before its launch.

At the Monster Arena Freeplay, the audience at the biggest games event in Latin America will have the chance to try Activision’s new title. The Monster Arena Pro, aimed at those looking for competition, will bring together 12 players in knockout tournaments in a 6v6 format, in which the winning participants will receive exclusive Monster giveaways.

The traditional Monster Store will also be at the event, working in a “buy and get” format: after purchasing a can of Monster Energy at the event’s food court, the visitor shows the purchase receipt at the Store and secures exclusive giveaways that are not sold anywhere else. The more cans the public buys at once, the more added value the exclusive items they can redeem will have.

Monster ambassadors will be present every day of the show. Besides the traditional Meet & Greets with the public, they will also do live streams directly from the aquarium at the brand’s booth, letting fans follow the behind-the-scenes and the talents’ interaction up close in real time.

Besides hosting major matchups and championship finals with national and international teams, the Monster Energy Arena, BGS’s main stage, will host The Last Beast activation on Sunday. In it, the public will have the chance to challenge Monster ambassadors in 1v1 duels of Call of Duty: Black Ops 7. After about 60 minutes of intense matches, the last survivor will be the champion and take home a gaming chair and an exclusive brand crown.

The activations complete Monster Energy’s presence at BGS 2026, which began with a promotion held between June 8 and September 6, in which consumers competed for gaming-themed prizes and an exclusive Monster experience at the event.

“Being at BGS for the fifth year in a row shows how much Monster is part of gamer culture in Brazil. This year, we want the public to live the game for real, putting one of the year’s most anticipated releases in fans’ hands first, with all the energy the community already knows from our arena,” says Giuliano Odone, marketing director of Monster Brasil.